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Make Your Pitch March 17, 2009

Posted by robewanow in Job Search, Work.
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Every job seeker knows the importance of the “Elevator Speech.”  This is equally true for business owners, as well as currently employed people.  It is the easiest and most concise way to answer the question “what do you do?”

Like all things related to the job search you could ask 10 different people what your pitch should contain, how long it should be, how many different variations you should have, etc and you would get 10 different answers.  I believe all of them are right, you have to select what works best for you. You need to be comfortable with it, it has to come naturally.  I think everyone would agree that if it comes across as rehearsed or robotic it loses its value.

While in Pittsburgh this weekend for my sons hockey tournament (which they won by the way!) I picked up the Sunday Pittsburgh Tribune-Review before breakfast.  I found an interesting article on the front page their employment section regarding elevator speeches.  As you can imagine it presented views from those who believe they are still pertinent and those who feel they are no longer needed and those who support one structure versus another.

What I found most valuable in this short article was a reference to a web site 15secondpitch.com which uses a “pitch wizard” to guide you through a 4-step process to craft your 15 second pitch.  After you create your pitch you can save it on the site then return and edit as needed or create additional ones for other situations if desired.  It took me about 20 minutes to refine my pitch. This is  a handy tool plus it makes the process a bit more engaging instead of writing it on paper or typing it in Word.

This is what my current elevator speech looks like:

My name is Rob and I am a Marketing Communications Professional specializing in strategic marketing & hands on tactical marketing. I develop comprehensive communications strategies and implement a systematic approach to achieving solid results. I’ve directed global branding campaigns, saved companies hundreds of thousands of dollars and help create award-winning websites.  I would appreciate the opportunity to learn more about how I can help improve your companies marketing performance.

Of course this will change depending upon the circumstance, which is one thing I think many people overlook.  While you may have a killer pitch you must be able to add to it or subtract from it on-the-fly, as circumstances dictate.  No amount of writing and memorization will account for every possibility, the only answer is to practice as much as possible so it becomes second nature.

Happy pitching.

Until next week…

Comments»

1. David Coppola - March 18, 2009

Rob,

Great article and good information. I think many of us attending networking meetings still have not focused on authoring an effective elevator speech, and consequently our credibility suffers. I believe the web site “15secondpitch” will help many clean up this very important part of marketing yourself when seeking employment .

Great meeting with you recently, keep in touch, and thanks for the valuable advice!

Dave


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