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Letters…Oh We Have Letters… January 5, 2017

Posted by robewanow in General, Job Search.
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Photo Credit: Nieve44/La Luz

To help improve your networking results you must have a readily-available library of letters (emails).  By library I don’t mean tens or even hundreds of letters, you can get by with three good ones which can serve as a template to be customized for each individual. The three letters you must have are:

  1. Introduction/request for meeting  I covered this in a previous post entitled Securing an Appointment. Keep the email brief and to the point and do not forget to let the recipient know when you plan to follow up, this increases your chances of reaching them quickly and points to attention to detail.
  2. Appointment confirmation 24 hours before your scheduled meeting send a quick note verifying the date, time and place of your meeting and possibly a photo or description of yourself or a description of what you will be wearing.
  3. Thank you Of course no cycle of networking would be complete without the proper thank you note.  Personalize the note by referencing some particular part of your conversation you found interesting or especially helpful.  Not only will this once again show attention to detail but it will also show your contact that you took the time to write a personal note instead of using a template.  In certain situations the use of  a hand written note provides a little extra “umph.”

I usually write each note in word or some other off line application in order to make the editing process a bit easier.  If you prefer to compose directly in your email client I would suggest you DO NOT populate the” TO” field with any email address information, this will help prevent an accidental send due to a stray mouse click. (been there-done that)

I’d suggest keeping a copy of each letter you send for a few months then periodically purge your email and or Word documents, sometimes you write that one extra special sentence which can later be re-purposed for another situation.

Until next time….

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3 Letters You Must Have August 14, 2014

Posted by robewanow in Job Search.
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1 comment so far
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Photo Credit: Nieve44/La Luz

To help improve your networking results you must have a readily-available library of letters (emails).  By library I don’t mean tens or even hundreds of letters, you can get by with three good ones which can serve as a template to be customized for each individual. The three letters you must have are:

  1. Introduction/request for meeting  I covered this in a post in June, 2009 entitled Securing an Appointment. Keep the email brief and to the point and do not forget to let the recipient know when you plan to follow up, this increases your chances of reaching them quickly and points to attention to detail.
  2. Appointment confirmation 24 hours before your scheduled meeting send a quick note verifying the date, time and place of your meeting and possibly a photo of yourself or a description of what you will be wearing.  You can also offer your contact the option to reschedule if needed.
  3. Thank you Of course no cycle of networking would be complete without the proper thank you note.  Personalize the note  by referencing some particular part of your conversation you found interesting or especially helpful.  Not only will this once again show attention to detail but it will also show your contact that you took the time to write a personal note instead of using a template.  In certain situations the use of  a hand written note provides a little extra “umph.”

I usually write each note in word or some other off line application in order t make the editing process a bit easier.  If you prefer to compose directly in your email client I would suggest you DO NOT populate the” TO” field with any email address information, this will help prevent an accidental send due to a stray mouse click. (been there-done that)

I’d suggest keeping a copy of each letter you send for a few months then periodically purge your email and or Word documents, sometimes you write that one extra special sentence which can later be re-purposed for another situation.

Until next time….

Thank You Notes – A Lost Art? May 9, 2013

Posted by robewanow in Business Development, Job Search.
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2 comments

One of the simplest and yet often overlooked tactics in the job search or the search for new (repeat) customers is the Thank You note.

Think about it, this is one of the easiest things you can do.   Simply saying “thank you for your time” or “thank you for your business” shows that you really care and sincerely appreciate the time someone spent with you or the money they spent for your product or service.

Thank you notes need not be paragraphs long or  written in flowery or fancy fashion, in fact I think the shorter and simpler the better.  In my opinion, the following are a few must haves for any thank you letter.

  1. Hand write “Thank You” somewhere on the note or card.
  2. Hand written notes are better than typed or emailed.  Though email is ok, you’ll stand out if you use the good old USPS plus you can’t hand write “Thank You” on an email.
  3. If using as part of your job search make sure you send a note to everyone you interview with, not just the hiring manager.
  4. Related to #3 above don’t send the same exact note to everyone, customize it based on the conversation you had with that particular person.
  5. Be specific – reinforce 1 or 2 of your accomplishments or attributes and how they apply to the position you are interviewing for.
  6. Most important – write and send it the same day!

There you have it.  What’s your opinion? Did I miss anything??  Leave me a comment and let me know.

Until next week….

3 Letters You Must Have April 21, 2011

Posted by robewanow in Job Search.
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1 comment so far
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Photo Credit: Nieve44/La Luz

To be an effective networker you need to have a decent library of letters (emails).  By library I don’t mean tens or even hundreds of letters, you can get by with three good ones which can serve as a template to be customized for each individual. The three letters you must have are:

  1. Introduction/request for meeting  I covered this in a post in June, 2009 entitled Securing an Appointment. Keep the email brief and to the point and do not forget to let the recipient know when you plan to follow up, this increases your chances of reaching them quickly and points to attention to detail.
  2. Appointment confirmation 24 hours before your scheduled meeting send a quick note verifying the date, time and place of your meeting and offer your contact the option to reschedule if needed.
  3. Thank you Of course no cycle of networking would be complete without the proper thank you note.  Personalize the note  by referencing some particular part of your conversation you found interesting or especially helpful.  Not only will this once again show attention to detail but it will also show your contact that you took the time to write a personal note instead of using a template.  In certain situations the use of  a hand written note provides a little extra “umph.”

I usually write each note in word or some other off line application in order t make the editing process a bit easier.  If you prefer to compose directly in your email client I would suggest you DO NOT populate the” TO” field with any email address information, this will help prevent an accidental send due to a stray mouse click. (been there-done that)

I’d suggest keeping a copy of each letter you send for a few months then periodically purge your email and or Word documents, sometimes you write that one extra special sentence which can later be re-purposed for another situation.

Enjoy the Easter weekend hopefully we will see a little sunshine.

Until next week….

What Your Email Signature Says About You October 21, 2010

Posted by robewanow in Branding, Job Search.
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1 comment so far

A year ago I wrote a post about email signatures, how to write one, what it should contain and why a well written one can be so valuable.

I belong to a couple of different local networking groups as well as a boatload of LinkedIn groups as I am sure you do.  So its no wonder our in boxes get a ton of email for us to fish through each and every day.

Lately I have been paying a bit more attention to how people sign their emails and it got me to thinking what does an email signature say about the sender?

If the signature provides me with their unique selling proposition – what that person does better than anyone else, I believe it lends a little more credibility to any statements made regarding that area of expertise.

If they have a title in their  signature it can make it easier to determine who I may want to introduce them to in the future,  whether they are looking for employment or to simply expand their network.

Phone number or email address makes it easy to get in touch or pass the information along, indicating they are willing to make connections.

It demonstrates attention to detail and networking savvy.

Many times I see just their name and a generic phrase, what does this tell me about the sender.

Perhaps they don’t understand that each time you put something “out there” it should reinforce who you are and why you are different.

Maybe they don’t realize that generic phrase is used by 100’s of other people so it ends up being meaningless.

They think no one reads it or that its trivial.

Maybe they just never thought of it. …..they should.

What’s your take?

Until next week….

 

Thank You Notes January 21, 2010

Posted by robewanow in Job Search.
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6 comments

One of the most overlooked steps in the networking process yet one that can set you apart from the crowd is a Thank You note.

Within 24 hours of meeting with someone I would fire off a brief customized email thanking them for their time, summarizing our conversation and reiterating any action items which came from our discussion.  Maybe I promised to send them a link to an article, my resume or the name of a great handyman I just used.  I would also remind the person of what they committed to in an indirect way such as ” I look forward to receiving, hearing from, etc….” this helped further my progress and made sure that these meetings were productive.  If I had the opportunity to meet with a high level executive, business owner or the like I would send a hand written note.  I purchased some customized note cards from Vistaprint with my name and initials on it along with matching envelopes whenever I sent one it seemed I got an email back thanking me for the note.

I always reiterated my gratitude for them taking time out of their busy day to meet with me no matter what time of the day or night or where we may have met.  Time is one of our most valuable commodities, people do not give it away freely.  I was genuinely thankful to each and every person I met along my journey and still am to this day.

Since I have been on the “other side of the table” for a few months now I find it amazing that to date I have not received one thank you note.  While I remember the people I met with and I am more than glad to help in any way I can I see this oversight as a giant missed opportunity to stand out from the crowd.

Do you stand out from the crowd?

Until next week….

Securing an Appointment July 24, 2009

Posted by robewanow in Job Search.
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7 comments

I’ve been getting a lot of email questions regarding how I set up my one-on-one meetings.

  • What did I say?
  • Did I have a script?
  • Did I write a letter or make a phone call?
  • How did you approach someone you did not know?

All great questions and I personally answered all those who asked.  It would be great to have future questions left as a comment on the particular post, this way when I (or anyone else for that matter) responds everyone will benefit.  Blogs are a social media so lets see if we can get some interaction going.  I am sure many of you have advice you can share and thus help others.

Of course if you wish to email me I will continue to respond as quickly as possible.

So what did I do and how did I do it?  What’s the secret?

I did NOT have a script, similar to elevator speeches I do not like to sound rehearsed I want my personality to show and I want to address the needs of my audience.  I would think about what I wanted to say and maybe rehearse once but that is it.  People can tell when your “scripted.”  Be yourself.

After receiving a name or two or sometimes three I would begin the contact cycle with an email.  Approximately 3 days later I would send my first follow up note.   Two days later another follow up note.  I would wait about 3 days and then either try another follow up note or phone call.  The process would repeat itself every 2-3 days using a mix of phone and email at different times of the day.  Mornings, afternoons, lunch, late day until contact was made and a meeting secured.  I think I had maybe 2 or 3 people I was never able to reach.

Here is a sample of one version of my intro email.  I would vary it slightly as the situation dictated.

The subject line I used for the email was either

Referred by “name”

Rob Ewanow – Referral from “name”

Dennis:

Kris Jones  from ABC Marketing suggested I contact you.  I am currently involved in a search for a new career opportunity where I can utilize my diverse background in Marketing Communications and she thought you might be willing to provide some information that could be helpful to me.

As the Global Marketing Communications Manager with Garlock Sealing Technologies (a $250M business of EnPro Industries) in Palmyra, New York I was responsible for all marketing communications activities covering advertising, public relations, sales support, lead generation, digital marketing and event planning activities.

In the quest to constantly expand my network in support of landing my next career opportunity I am reaching out to others requesting a brief meeting in order to gain insight with regards to my target list of companies, my search strategies or any other suggestions you may have.  Of course I am also interested in finding out how I can help you.

Please be assured I do not expect anyone I speak with to know of any available positions within their company or any other.

Understanding your schedule is hectic I will keep our meeting brief. I will follow up with you on Wednesday April 8 in order to arrange a time for us to meet or you may contact me anytime beforehand to suggest a time and place.

Regards.

Rob Ewanow
Diverse B2B Marketing Professional
Providing Direction For Your Marketing
905-8767 – Cell
555-1212 – Home

That’s it!  Now you know my secret I hope it works well for you.

Until next week….